Which is best?

You might be wondering why you would bother creating a website when Facebook seemingly does the same thing. But before you write off having a website all together here are some of the benefits and drawbacks of each platform and why the answer might not be so straightforward.

Benefits of a Facebook page

• It’s fast and free to set up a Facebook page.
• Easily interact with your customers or followers with the built in functionality.
• High amounts of traffic means more eyeballs on your content.

Drawbacks of a Facebook page

• You are subject to Facebook’s rules and updates, Facebook ultimately owns the content you post and can limit its reach or remove it at any time.
• Limited design options on Facebook make it difficult to stand out from your competitors.
• Your potential customers or target demographic might not use Facebook.

Benefits of a Website

• You have full control of all aspects of your website, what it looks like, where it’s hosted, what content you post and who can see/interact with it.
• A business website adds credibility to your brand and is essential for online services.
• Your website can easily grow with your business.

Drawbacks of a Website

• There are ongoing costs associated with hosting a website.
• It takes more effort on your part to drive traffic to your website.

Facebook and social media are great for connecting with people and chatting with your friends where a business website is specifically designed to showcase a business and their products and services.

We recommend a balanced approach where your website and Facebook page are working together to promote your business.